ABOUT | Citrine

ABOUT US

Citrine was founded in 2001 with one mission: to redefine communication by turning ideas into meaningful connections. Today, we are Malaysia’s Premier 360° Communications Firm, operating from Kuala Lumpur and Kuching, with a regional presence extending across Singapore, Indonesia, Thailand, Vietnam, India, Sri Lanka, the Philippines, Australia, and the United Arab Emirates. Led by our visionary Group Executive Chairman, Ivlynn Yap Cheng Theng, Citrine has become the trusted partner for businesses navigating complex communication landscapes.

Our team is a dynamic mix of former editors, journalists, and seasoned professionals from the corporate and government sectors, bringing a unique blend of perspectives and expertise. This diverse background equips us to craft strategies that are precise, creative, and impactful, ensuring every campaign we design drives results. Whether it’s managing crises, shaping brand narratives, or introducing digital innovations, our team thrives on delivering solutions that resonate both locally and globally.

At Citrine, we go beyond communication—we create transformative solutions. With expertise in Strategic Communications, Crisis Management, and specialties such as AI & Multimedia, Influencer Marketing, Digital Innovation, and Creative Design, we offer integrated services tailored to the needs of businesses of all sizes. We help our clients shape their stories and build their brands to achieve measurable growth and global impact.

Shaping stories, inspiring results.

MANAGEMENT TEAM

Ivlynn Yap

Group Executive Chairman

IvIynn is a seasoned communication specialist with over 30 years of experience in journalism, production, advertising, event management, crisis communications, public relations, stakeholder and media relations, and regional marketing. Ivlynn has worked with notable organizations such as The Star, Asia Computer Weekly, AMD, CNET, PEMANDU, and PIDM.

Noraina Tohirin

Executive Director

Noraina brings extensive experience to her role at Citrine, with a strong business administration background from UiTM. She oversees administrative, HR, and procurement functions, ensuring accuracy and efficiency. Her detail-oriented approach and effective coordination foster a collaborative work environment. Her customer support experience at Lenovo enhances her client-centric perspective, optimizing partnerships for mutual benefit.

Jacq David

Group Managing Partner

With over 30 years in communications, journalism, sales, and marketing within hospitality, government, and media, she is a distinguished professional. She won the 2022 Kenyalang Journalism Award for her article "Orangutan Conservation and Combating Nature Crime," recognized by the United States Agency for Global Media. A Business Studies graduate from UITM Shah Alam (1984), she excels in analyzing general elections and political landscapes.

ABOUT US

Shaping stories, inspiring results.

MANAGEMENT TEAM

ASSOCIATE PARTNER

AFFILIATE AGENCY PARTNER