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ABOUT US
Citrine was founded in 2001 with one mission: to redefine communication by turning ideas into meaningful connections. Today, we are Malaysia’s Premier 360° Communications Firm, operating from Kuala Lumpur and Kuching, with a regional presence extending across Singapore, Indonesia, Thailand, Vietnam, India, Sri Lanka, the Philippines, Australia, and the United Arab Emirates. Led by our visionary Group Executive Chairman, Ivlynn Yap Cheng Theng, Citrine has become the trusted partner for businesses navigating complex communication landscapes.
Our team is a dynamic mix of former editors, journalists, and seasoned professionals from the corporate and government sectors, bringing a unique blend of perspectives and expertise. This diverse background equips us to craft strategies that are precise, creative, and impactful, ensuring every campaign we design drives results. Whether it’s managing crises, shaping brand narratives, or introducing digital innovations, our team thrives on delivering solutions that resonate both locally and globally.
At Citrine, we go beyond communication—we create transformative solutions. With expertise in Strategic Communications, Crisis Management, and specialties such as AI & Multimedia, Influencer Marketing, Digital Innovation, and Creative Design, we offer integrated services tailored to the needs of businesses of all sizes. We help our clients shape their stories and build their brands to achieve measurable growth and global impact.
Shaping stories, inspiring results.
MANAGEMENT TEAM
ASSOCIATE PARTNER
AFFILIATE AGENCY PARTNER
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