WE ARE

Your Premier 360° Communications Firm

Choices, a Memoir by Ivlynn Yap

Clients We’ve Worked With

We believe in satisfying our clients with international standards and manners. From concept to implementation, the growth of our clients and stakeholders is our top priority. Our team is characterised by honesty and integrity, ensuring excellent communication, efficient turnaround times and quality services to achieve results for you.

To play, press and hold the enter key. To stop, release the enter key.

"Citrine One went out of the way to deliver more than expected and were always ready to assist, even if it was out of scope. We will definitely recommend their services to other companies"

- Kevin Huang, Chief Operations Officer, South China Morning Post.

The PR and communications landscape is evolving rapidly — and our expert speakers will show you the AI trends you need to prepare for in 2026:

Key trends to watch:
- AI-driven media monitoring: Real-time insights delivered in seconds
- Ultra-personalized stakeholder messaging: Tailored communication at scale
- Data-first storytelling: Using analytics to craft compelling narratives
- AI-powered crisis simulations: Anticipate and plan for potential risks efficiently
- Faster, more accurate content creation: Streamlined workflows without compromising quality

Meet your experts:
- Rob van Alphen — Founder & Managing Director, Polaris AI
- Ivlynn Yap — Group Executive Chairman, Citrine
- Ana Pista, APR — Founder & CEO, Ardent Communications (Philippines); Founder, AI Centre of Excellence (ACE)

During the workshop, they will unpack these trends in detail and show you how to turn them into practical, actionable communication workflows that your team can apply immediately.
Equip yourself with the knowledge, tools, and strategies to stay ahead of the curve and lead in the AI-driven communications era.

For more information, visit: centreofexcellence.ai

#ACEWorkshop
#ACExCitrineOne
#ACELeadsWithCitrineOne

✨ The choices we make shape who we become. No right. No wrong. Just lessons and resilience.

Choices is a memoir by Ivlynn Yap, about living fully and choosing consciously. Not reactive. Not naïve. Not bitter.

Conscious.

Join us in Penang on 13 January 2026, 11:30am–2:30pm, at BookXcess, Gurney Paragon Mall.

Be part of the moment.

New year. Big plans. Bold moves 🚀
Clear goals, strong focus, and no time for fluff.
What’s at the top of your priority list this year? 👇💡

This season, we’re grateful for the moments, the memories, and the people who make the year brighter.
Thank you for being part of our journey.

🎄✨ Merry Christmas from Citrine!

AI is changing communications.
The question is, do you know how to use it strategically?

🚀 Outsmarting AI in Communications brings together AI fundamentals, ethics, stakeholder management, and practical tools communicators can apply immediately.

📅 21 January 2026
📍 Virtual | Google Meet
🎓 Receive a *GLOBALLY RECOGNISED* Certificate of Learning

Ideal for communication leaders, practitioners, and decision-makers navigating AI in today’s media and stakeholder landscape.

🔗 Secure your seat: https://bit.ly/acexcitrine

HRDCORP CLAIMABLE!
NO. 10001628705

✨ It’s happening today — and we just revealed the Choices book cover!

Join us at MPH Bookstores @ The Exchange TRX, now until 2:30 PM.

If you’re nearby, there’s still time to swing by for an afternoon of stories, connection, and celebration of this meaningful launch.

Come say hi, snap a pic, get a signed copy and be part of the moment 🤍

✨ The choices we make in life define us. There is no right or wrong choices. There will be mistakes, there will be regrets. What is most important is for us to learn from them and recover.

Ivlynn Yap is an ordinary girl who grew up in a financially constraint family, lived in PPR flats, had wobbly legs at aged 4 and collapsed left lung at age 18 to become a journalist, an editor, a Regional Marketing Communication Manager, a PR Consultant, an entrepreneur, a crisis communication expert, a trainer and an Executive Chairman.

Ivlynn Yap is a woman who has lived fully, learned deeply, and now CHOOSES consciously.

Not reactive. Not naive. Not bitter. Conscious.

She has also climbed Mount Kinabalu, did bungy jumping in New Zealand, travelled solo in US, China, Europe and India. Visited 13 countries in one year. Completed MSc in Economic Crime Management with distinction at the age of 56.

Want to know how Ivlynn did it and her journey as she treads through life with a mindset that showcases resilience in adversity?

Step into the story—listen to Ivlynn read excerpts, meet her in person, capture memories, and take home a personally signed copy. A little mystery gift may also find its way to you!

Get a copy of her book 'Choices' launching soon on 18 Dec, 2025 in KL and 13 Jan, 2026 in Penang.

Pre-order her book here: https://mphonline.com/collections/preorder/products/choices-what-does-it-mean-to-live-a-life-that-is-truly-yours

Three covers. Three interpretations of Choices.

Which one feels like the story to you?

Tell us what you think of the cover of YOUR CHOICE! If it is the same as the official book cover to be revealed at the LAUNCH EVENT at MPH Bookstores @The Exchange, TRX, from 11.30am to 2.30pm on 18th December, 2025, you'll get a surprise gift for each book purchased! You will also be doing a good deed, as a portion of the sales proceeds will be donated to the Lung Foundation Malaysia.

#MYChoicesStory

From author Ivlynn Yap comes a glimpse into the stories that shaped her journey.

Here's a sneak peek and glimpses of her thoughts in her book Choices.

Pre-order booking of hardcopies will open starting 1 December 2025.

Leadership isn’t just about direction — it’s about perspective.

Ivlynn Yap’s latest thought pieces, published in Sinar Daily, Weekly Echo, and The Sun, explore communication, strategy, and growth.

📖 Explore here: https://www.citrine.com.my/articles

May this Deepavali fill your days with light, warmth, and wisdom. 🪔
Celebrate the season with our Deepavali Quiz — a fun way to learn about the stories, symbols, and traditions that make this festival shine so brightly.

#HappyDeepavali #FestivalOfLights #Deepavali2025

Celebrating Malaysian-Made Goodness ✨

We’re proud to have supported DKSH Malaysia in launching EVA Peanut Butter 🥜 and the new Buttercup Luxury Spread Tub 🧈 under their Own Brands portfolio.

Thank you, DKSH, for trusting us with the PR for this milestone that brings affordable, high-quality, and halal-certified staples to Malaysian households.

#PR #Communications #DKSHMalaysia #EVAPeanutButter #Buttercup #MadeInMalaysia

Happy Malaysia Day! 🇲🇾 Today, we celebrate the unity, diversity, and shared dreams that make our nation truly special — in the spirit of Malaysia Madani: Rakyat Disantuni.

#HariMalaysia #MalaysiaDay #SelamatHariMalaysia #KitaAnakMalaysia

"An inaction during crisis is in itself an action" — Ivlynn Yap

Crisis can strike at any moment — but preparation makes all the difference. Our Managing Crisis in the Digital Era training concluded with participants exploring scenarios that tested both operational resilience and communication response, equipping them with the skills to act swiftly, decisively, and with confidence.

Much thanks to the participants from Berjaya Sompo and Beam Mobility for your very active participation in the workshops and role plays.

The crisis may fade, but people will always remember your leaders’ response.

With 30+ years of guiding organisations through their toughest moments, Ivlynn Yap has mastered the art of crisis leadership.

📲 Tap the link in bio to WhatsApp us and lock in your seat.

🚨 Seats are filling fast, secure yours by Friday, 5 September!

#CrisisLeadership #CrisisManagement #LeadershipInAction #HRDCClaimable

This Merdeka, we honour the strength of our nation and the resilience of its people. 🇲🇾 May we continue to grow together, stronger and united. Selamat Hari Merdeka!

#HariMerdeka #Merdeka2025 #Merdeka68 #MalaysiaBoleh #ProudlyMalaysian #BangsaMalaysia

🚨 The Malaysia pipeline explosion proved bad news travels fast.The next crisis will be AI-driven (deepfakes, bots, synthetic media).

💡 Time to upgrade your skills. Learn from Ivlynn Yap:
✔ Control the narrative
✔ Manage stakeholder panic
✔ Apologise the right way

🤖 Don’t get left behind.
📅 Sept 10-11 | Fully HRDC Claimable (Ref: 10001588025)
⚠️ Only 20 spots. WA Amanda: 0164093899

#CrisisReady #AI #PublicRelations #HRDCClaimable #Tech

Not just accredited. Battle tested.

Meet Ivlynn Yap: HRDC Certified Trainer, Group Executive Chairman of Citrine One, and a leading voice in strategic and crisis communications.

Her training sessions go beyond slides and theory. They are shaped by real-world experience managing high-stakes situations across industries.

When the pressure is on, this is the trainer you want.

#HRDCTrainer #StrategicComms #CrisisComms #WomenInLeadership #CitrineOne #LeadershipTraining #HRDCAccredited

From Malaysia with gratitude 🇲🇾, to the Philippines with excitement 🇵🇭!

CommsForward heads to its next chapter, bringing with it the momentum, insight, and energy of our vibrant regional community.

See you in the Philippines!

#CommsForward #FutureOfComms #SEAcommunications #CommsForward27
#regionalvoices

@ardentcommph @dataxetgroup @practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

From CommsForward25 to what’s next — the future of comms is in motion.

Thank you to all who took part in driving conversations that will shape the future of strategic communications across Southeast Asia.

Let’s keep the energy going and turn ideas into impact. 🌏✨

#CommsForward25 #StrategicComms #FutureOfComms #SEAcommunications #CommsLeadership #InnovationInComms #commsforimpact

@dataxetgroup @myceb @officialiium @hanchianguc @practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

#CommsForward25 was made possible with the incredible support of our sponsor, @dataxetgroup .

As a leader in media intelligence, Dataxet Malaysia is also empowering communicators through DXT-360 — a platform designed to deliver real-time insights and actionable data. 📊💡

Thank you, Dataxet Malaysia, for helping us move the conversation forward.

#CommsForward25 #Dataxet #DXT360 #MediaIntelligence #StrategicComms #CommsWithImpact #SoutheastAsiaComms

We kicked off the inaugural #CommsForward25 full of bold perspectives, open conversations, and sector-shaping insights. 💬✨

Thank you to everyone who helped set the momentum. 🚀

#StrategicCommunications #LeadershipInComms #CrisisComms #ReputationManagement #CommsForImpact #SoutheastAsiaComms #CorporateCommunications

📍 CommsForward25 | Advancing AI Governance in Malaysia
As organisers of CommsForward25, we were privileged to host Sam Majid [CEO, NAIO] as he presented Malaysia’s strategic direction for responsible and impactful AI deployment.

The session offered delegates high-level insights into:
🔹 Establishing a sustainable AI ecosystem aligned with national growth
🔹 The 7 key deliverables under NAIO — including regulatory frameworks, ethics, sectoral adoption, and impact studies
🔹 Addressing AI governance challenges such as data privacy, algorithmic risk, and regulatory gaps
🔹 The upcoming AI Code of Ethics and national guidelines to ensure responsible innovation
🔹 NAIO’s central role in aligning multi-sector efforts through unified governance

We are proud to provide a platform that supports meaningful industry dialogue and strategic alignment across communication, technology, and policy sectors.

#CommsForward25 #NAIO #ArtificialIntelligence #AIgovernance #DigitalPolicy #LeadershipInTech #ResponsibleAI #StrategicCommunications #FutureOfWork #PublicSectorInnovation

@dataxetgroup @naiomalaysia @practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

🎉 Celebrating Future Communicators! 🎓
As part of STRATSEA’s Corporate Social Responsibility (CSR) initiative, we recently hosted the Intervarsity Competition, bringing together some of the brightest communication students from universities across the country.

📸 Congratulations to our outstanding winners:
🏆 1st Place: Team KHAIRComms from @officialiium @iium_iprmsa
🥈 2nd Place: Team RAISE from @hanchianguc

Your creativity, strategic thinking, and professionalism truly impressed our judges and exemplify the next generation of leaders in the communications industry.

We’re proud to continue supporting young talent and bridging the gap between academic learning and industry practice.

#STRATSEA #IntervarsityCompetition #CSR #FutureCommunicators #YouthEmpowerment #StrategicComms #UniversityChallenge #StudentLeaders #PublicRelations #MediaStudents

@dataxetgroup @practitioners.my @ardentcommph

🔊 At #CommsForward25, we were reminded that in a crisis, silence speaks volumes.
When uncertainty hits, how you communicate can make or break public trust.

We explored why every organisation needs a crisis communication plan in place before the panic begins — and how proactive, transparent messaging can help steer stakeholders through turbulent times.

💬 What’s one key lesson your organisation has learned from managing a crisis?

#CrisisCommunication #LeadershipInCrisis #TrustAndTransparency #StrategicComms #CommsForward

@dataxetgroup @practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

#CommsForward25 was made possible with the incredible support of our sponsor, Dataxet.
Thank you for believing in the power of strategic communications and helping us bring bold ideas to life. 💡🌍

#CommsForward25 #Dataxet #StrategicComms #SoutheastAsiaComms #CommsWithImpact #eventpartners

@dataxetgroup

#CommsForward25 may be over, but the conversations continue.

We’re grateful to everyone who joined us in shaping the future of strategic communications across Southeast Asia.

Let’s carry the momentum forward. 🌍💡

#CommsForward25 #StrategicComms #FutureOfComms #SEAcommunications #CommunicationsLeadership #CommsInnovation #CommsforImpact

@dataxetgroup @myceb @officialiium @hanchianguc @practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

Day 2 of #CommsForward25 Begins! 🎤✨

A huge thank you to our inspiring speakers, insightful panellists, and engaged attendees for making Day 1 a success. From bold ideas to real-world strategies, the conversations were nothing short of impactful.

For those that missed out, here is our #CommsForward25 Launch Video!

We’re just getting started — Day 2 begins now! 💬🚀

#CommsForward25 #StrategicComms #FutureOfComms #LeadershipInComms #CommsCommunity #ThankYouSpeakers #CommsProfessionals #SEAsiaComms

📸 LIVE FROM #CommsForward2025
From a high-impact launch to meaningful conversations across the room, Day 1 is off to a powerful start.

We’ve welcomed industry leaders, trailblazing communicators, and distinguished guests, all gathered to shape the future of communication.
The energy? Electric⚡
The insights? Already game-changing.

Whether it’s AI, crisis, ethics or stakeholder alignment, we’re not just talking about what’s next. We’re defining it.
This is where clarity meets strategy, and connections turn into impact💥

@practitioners.my
@pkamalanathan
@ardent_communications
@malaysianpressinstitute
@officialiium
@dataxetgroup
@westcoastexpressway
@imagipr
@fgvholdings

#CommsForward2025 #DefineWhatsNext #LeadershipInComms #FutureOfComms #StrategicComms #LiveEvent #HRDFClaimable

Finalists Revealed! 🎉

We’re thrilled to share that Team RAISE from Han Chiang University College of Communication and Team KHAIRComms from IIUM have been named the finalists for the STRATSEA25: InterVarsity Crisis Communication Award. 🏆

These outstanding young talents will take the stage on 3 July at CommsForward25, presenting their crisis communication strategies live to a panel of leading industry experts from across the region.

Catch the full feature by @NewsHubAsia here:
https://www.newshubasia.com/post/human-capital-review/commsforward25-international-islamic-university-of-malaysia-and-han-chiang-university-to-face-off-in-final-round-of-intervarsity-crisis-communication-competition/

@hanchianguc
@iium_iprmsa

#STRATSEA25 #CommsForward25 #FutureOfComms #StudentChallenge #PRMalaysia #CrisisCommunication

The future of comms starts here.

Where is the future of the communication industry? According to our speakers, it’s ethical, tech-savvy, and grounded in human connection.

Join Shukreen Ma, Syed Mohammed Idid, Fiona Liao & Ivlynn Yap at #CommsForward25 as they unpack what’s next — and how we can lead the charge.

📍 Aloft KL Sentral
📅 2–3 July 2025
🎟️ https://form.evenesis.com/CommsForwards25/Registration

#FutureOfComms #CommsCommunity #CommsForward25 #StrategicComms #LeadershipInCrisis #StorytellingMatters #stakeholderengagement

@dataxetgroup @practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

🎬 Just 13 Days to Go — CommsForward25 is Almost Here!

Get ready for Southeast Asia’s premier communications conference — where industry leaders, decision-makers, and rising talents meet to shape the future. 🌟

📅 2–3 July 2025
📍 Aloft KL Sentral
🎟️ Register now: www.citrine.com.my/commsforward25

Let’s shape stories, inspire results. See you there! 🚀

#CommsForward25 #StrategicCommunications #Leadership #CrisisComms #PRInnovation #FutureofComms

@dataxetgroup @practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

Comms people, this one’s for you.

What does the future of our work look like? According to our speakers — it’s ethical, tech-aware, and unmistakably human.

Catch Shukreen Ma, Syed Mohammed Idid, Fiona Liao & Ivlynn Yap at #CommsForward25 as they share real insights on where comms is heading — and how we lead it.

📍 Aloft KL Sentral
📅 2–3 July 2025
🎟️ https://form.evenesis.com/CommsForwards25/Registration

#FutureOfComms #CommsCommunity #LeadershipInCrisis #StorytellingMatters #LeadershipInCrisis #CommsForward25 #StrategicComms #StakeholderEngagement

@dataxetgroup @practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

🎬 7 days left for 15% off. Get your tickets today and Register NOW!

Get ready for Southeast Asia’s premier communications conference — where industry leaders, decision-makers, and rising talents meet to shape the future. 🌟

📅 2–3 July 2025
📍 Aloft KL Sentral
🎟️ Register now: www.citrine.com.my/commsforward25

Let’s shape stories, inspire results. See you there! 🚀

#CommsForward25 #StrategicCommunications #Leadership #CrisisComms #PRInnovation #futureofcomms

@dataxetgroup @practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

Time is running out with only 4 days left to submit!

🚨 When challenges arise, will your team step up with confidence?
STRATSEA25: The InterVarsity Crisis Communication Competition is now OPEN!

🏆 Win your share of RM6,000 in cash prizes
🎯 Test your skills with a high-stakes AI data breach scenario
💡 Open to undergraduate comms students across Southeast Asia
💻 Present live at #CommsForward25 in Kuala Lumpur!
✈️ All Top 3 teams receive return flights, accommodation, trophies, and certificates
🕔 Deadline: 15 June 2025

🔗 Ready to prove your crisis comms game? Apply now: https://www.citrine.com.my/stratsea25

#stratsea25 #commsforward25 #crisiscomms #StudentCompetition #seasiacomms #FutureCommunicators #AIandComms #crisisready

@asiapacificuniversity @bac.college @curtinmalaysia @help_uni @heriotwattmalaysia @iactcollege @intiiu_my @monashmalaysia @mmumalaysia @oumkualalumpur @segiedu @sunwayuniversity @swinburnesarawak @tarumt.official @taylorsuni @ucsiuni @officialiium @uisrasmi @ukminsta @unimalaya @uniputramalaysia @uniszaedumy @umwales.edu.my @umsofficial @unimasofficial_instagram @uonmalaysia @uniofreadingmalaysia @uitm.official @xmmalaysia

🌙 Selamat Hari Raya Aidiladha from all of us at Citrine.

May this blessed occasion bring peace, compassion, and unity to all. Let us reflect on the values of sacrifice, gratitude, and generosity as we celebrate together.

Wishing you and your loved ones a meaningful and joyous celebration.

#HariRayaAidiladha #EidAlAdha #SelamatHariRaya #Gratitude #TogetherWeGrow

11 More Days to Submit!

🚨 Crisis strikes. Can your team lead the response?
STRATSEA25: The InterVarsity Crisis Communication Competition is now OPEN!

💰 Cash prizes worth RM6,000 for the Gold, Silver, and Bronze winning teams
🏆 All top 3 winners will also receive return flights, accommodation, trophies, and certificates
🌏 For undergrad comms students across Southeast Asia
💻 Take up the challenge of tackling a real-world AI data breach scenario
🎤 Present live at #CommsForward25 in Kuala Lumpur
✈️ Top 3 teams flown in — cash prizes up to RM3,000!
🕒 Deadline: 15 June 2025
📥 Ready to take the challenge? Visit https://www.citrine.com.my/stratsea25 to enter now!

#stratsea25 #commsforward25 #crisiscomms #StudentCompetition #seasiacomms

@asiapacificuniversity @bac.college @curtinmalaysia @help_uni @heriotwattmalaysia @iactcollege @intiiu_my @monashmalaysia @mmumalaysia @openuniversitymalaysia @segiedu @sunwayuniversity @swinburnesarawak @tarumt.official @taylorsuni @ucsiuni @officialiium @uisrasmi @ukminsta @unimalaya @upsi_malaysia @uniputramalaysia @uniszaedumy @umwales.edu.my @umsofficial @unimasofficial_instagram @uonmalaysia @uniofreadingmalaysia @uitm.official @xmmalaysia

What skills will actually matter in an AI-powered future?

Over two powerful days, we’ll tackle the questions that matter:

🔹How do you lead with ethics in moments of chaos?
🔹What does AI-ready communication really look like?
🔹Is journalism a competitor — or a partner?
🔹How do you align stakeholders with conflicting agendas?
🔹Where does innovation meet responsibility in crisis response?

This isn’t theory. It’s high-level insight, case studies, and collaborative strategies from leaders who are shaping public narratives and driving results today.

15% OFF now until 20 June. Register NOW!
https://form.evenesis.com/CommsForwards25/Registration

#CommsForward25 #StrategicCommunication #FutureOfComms #CrisisComms #EthicalLeadership #StakeholderStrategy #InnovationWithImpact #CommunicationMatters

@dataxetgroup @practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

🚨 When crisis hits, will your team rise to the challenge?
STRATSEA25: The InterVarsity Crisis Communication Competition is now OPEN!

🏆 Win your share of RM6,000 in cash prizes
🎯 Test your skills with a high-stakes AI data breach scenario
💡 Open to undergraduate comms students across Southeast Asia
💻 Present live at #CommsForward25 in Kuala Lumpur!
✈️ All Top 3 teams receive return flights, accommodation, trophies, and certificates
🕔 Deadline: 15 June 2025

🔗 Ready to prove your crisis comms game? Apply now: https://www.citrine.com.my/stratsea25

#stratsea25 #commsforward25 #crisiscomms #StudentCompetition #seasiacomms #FutureCommunicators #AIandComms #crisisready

@practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

Crisis doesn’t wait. And neither can your response. But how do you protect profit and stay true to purpose?

Over two powerful days, we’ll tackle the questions that matter:

🔹How do you lead with ethics in moments of chaos?
🔹What does AI-ready communication really look like?
🔹Is journalism a competitor — or a partner?
🔹How do you align stakeholders with conflicting agendas?
🔹Where does innovation meet responsibility in crisis response?

Get high-level insight, case studies, and strategies from leaders who are shaping public narratives and driving results today.

Register NOW!
https://form.evenesis.com/CommsForwards25/Registration

#CommsForward25 #CrisisLeadership #CrisisResponse #PurposeDrivenLeadership #EthicalLeadership #StakeholderAlignment #strategiccommunication

@practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

Can PR and journalism find common ground in a world of shrinking trust, fast news, and public pressure?

Over two powerful days, we’ll tackle the questions that matter:

🔹How do you lead with ethics in moments of chaos?
🔹What does AI-ready communication really look like?
🔹Is journalism a competitor — or a partner?
🔹How do you align stakeholders with conflicting agendas?
🔹Where does innovation meet responsibility in crisis response?

Get high-level insight, case studies, and strategies from leaders who are shaping public narratives and driving results today.

Register NOW!

https://form.evenesis.com/CommsForwards25/Registration

#CrisisCommunication #EthicalLeadership #ReputationManagement #FutureOfCommunication #CommsForward25 #LeadershipInComms #CommsConference #PRandJournalism #MediaEthics #strategiccomms

@practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

🎙️ Get ready for CommsForward25 – Southeast Asia’s leading business communication conference!

Join top industry leaders, decision-makers, and rising talents as we explore the future of strategic communications.

🗓️ 2–3 July 2025
📍 Aloft KL Sentral
🌍 250+ delegates | Expert speakers | Featuring STRATSEA25 Finals

✨ Shaping Stories. Inspiring Results.

🔗 Secure your spot now: https://form.evenesis.com/CommsForwards25/Registration

#CommsForward25 #BusinessComms #STRATSEA25 #SEAsiaEvents #LeadershipInComms

@practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

Lead with clarity. Communicate with impact.

Join top professionals and thought leaders at #CommsForward25 this July.

Gain exclusive insights from seasoned industry leaders Nurulhuda Abd Aziz and Nia Novelia as they share real-world lessons and bold ideas to elevate how we connect in today’s fast-paced environment.

📅 2–3 July 2025
📍 Aloft KL Sentral
🎟️ Register now: www.citrine.com.my/commsforward25

#CommsForward25 #businessCommunication #Leadership #CorporateComms #strategiccomms

@practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

Ready to future-proof your communication strategies?

Join us at #CommsForward25, the must-attend business communication conference of the year!

Hear from industry changemakers Ivlynn Yap and Chris Seto as they unpack bold strategies, trends, and real-world insights to elevate how we connect in today’s fast-moving world.

📅 2–3 July 2025
📍 Aloft KL Sentral
🎟️ Register now: www.citrine.com.my/commsforward25

#CommsForward25 #BusinessCommunication #Leadership #CorporateComms

@practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

Hard work deserves a day of rest. Here’s to you — the dreamers, doers, and difference-makers. Happy Labour Day from Citrine!

🌟💪 #LabourDayVibes #CheersToYou

🎙️ CommsForward25 is here!
Join Southeast Asia’s premier communication conference, uniting industry leaders, decision-makers, and future talents to shape the future of business communications.

🗓️ 2–3 July 2025
📍 Aloft KL Sentral
🌍 250+ delegates | Expert speakers | STRATSEA25

✨ Shaping Stories | Inspiring Results

🔗 Register now: https://form.evenesis.com/CommsForwards25/Registration

@practitioners.my @prcamalaysia @iprm.my @myiabc @prca_apac @prspofficial @perhumas_indonesia @iprsingapore @globalalliancepr @ipraofficial @internationalprnetwork

#CommsForward25 #StrategicComms #PRLeadership #CrisisComms #STRATSEA25 #CitrineOne #RegisterNow

🙏 Reflecting on Good Friday

On this solemn day of remembrance, we pause to reflect on the values of sacrifice, compassion, and hope.

May Good Friday bring peace to your heart and purpose to your path.

Citrine One Borneo wishes you a meaningful and peaceful day.

#GoodFriday #DayOfReflection #PeaceAndHope

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Choices, a Memoir by Ivlynn Yap

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Your Premier 360° Communications Firm

Choices, a Memoir by Ivlynn Yap

Clients We’ve Worked With

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Follow us on Instagram

CONTACT US!